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If a picture is worth a thousand words, then what is a minute of video is worth? According to Forrester’s Dr. James McQuivey, a minute of video is worth 1.8 million words. If you want to make a video, then you want those words to be the right ones about your organization. At SXSW, Jen […]
Turning casual fans into super fans is the dream for any organization. As marketers know, the best and most powerful form of marketing is “word-of-mouth” from your own constituents. Having super fans creates that authentic, word-of-mouth marketing needed to get through directly to a potential new super fan. Building super fans is possible by moving […]
Greetings from Austin, Texas! I’m bringing you the latest Monday Mix of social media and technology news from straight from the 2014 South by Southwest Interactive Conference. Vine Updates Content Rules: For those of you who are fans of the app and its amazing user-generated content but not so much of spam videos of a […]
Now that I’ve had a chance to travel back home and decompress, I thought I’d take a moment to look back at my week at the SXSW Interactive Conference. There were several topics that kept appearing on the schedule in one form or another and I had the fortune to attend sessions that delved into […]
“How Social Networking is Changing Advocacy” examined changes brought about in nonprofit advocacy by social networking technology and how nonprofits have capitalized on those changes to strengthen their relationships with supporters and serve their missions. The growth of social networking has allowed advocacy to happen in a more meaningful way than the Internet alone. Social […]