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SXSW Report: The Five P’s of Online Video

If a picture is worth a thousand words, then what is a minute of video is worth? According to Forrester’s Dr. James McQuivey, a minute of video is worth 1.8 million words. If you want to make a video, then you want those words to be the right ones about your organization. At SXSW, Jen […]

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SXSW Report: Build Campaigns that Build Super Fans

Turning casual fans into super fans is the dream for any organization. As marketers know, the best and most powerful form of marketing is “word-of-mouth” from your own constituents. Having super fans creates that authentic, word-of-mouth marketing needed to get through directly to a potential new super fan. Building super fans is possible by moving […]

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Monday Mix: Social Media News You May Have Missed

Greetings from Austin, Texas! I’m bringing you the latest Monday Mix of social media and technology news from straight from the 2014 South by Southwest Interactive Conference. Vine Updates Content Rules: For those of you who are fans of the app and its amazing user-generated content but not so much of spam videos of a […]

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3 Lessons for Nonprofits from SXSW

To mark my third year attending the South by Southwest Interactive Conference, I thought I’d share my top three lessons for nonprofits. Your videos may never go viral but you can make them likely to go viral: Trying to create a viral sensation is like trying to catch lightening in a bottle. Instead create content […]

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SXSWi: Top Three Takeaways for Nonprofits

Now that I’ve had a chance to travel back home and decompress, I thought I’d take a moment to look back at my week at the SXSW Interactive Conference. There were several topics that kept appearing on the schedule in one form or another and I had the fortune to attend sessions that delved into […]