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11NTC: Turning Frogs into Kittens

Do Not Go Gentle Into that Good Night: An Honest Review of Online Campaigns took a fun but hard look at online cause marketing, what works and what doesn’t and why. Among the reasons nonprofits fail at creating inspiring campaigns that get their supporters to act are: We forget who we’re talking to: When nonprofits […]

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Picking a Social Media Manager

So your organization has decided to embrace social media. Wonderful! Now the question becomes, who will manage social media outreach? The answer is not as obvious as it should be and the wrong choice could really stall your plans before they’ve gotten off the ground. Before are some of the individuals an organization might choose […]