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two stacks of building blocks

The Basics: Part 2

A social media policy is not to be confused with a social media strategy.  The latter refers to the plan that guides an organization’s adoption and use of social media.  The former refers to the rules of what constitutes appropriate… Read More »The Basics: Part 2

building blocks

The Basics: Part 1

In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc.  As soon as I was offered the opportunity to speak at their conference I… Read More »The Basics: Part 1