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[VIDEO] How To Create a Google+ Page

Now that Google+ has released brand pages, it seems a lot of organizations are looking to dive right in and create their own. The video in this post will guide you through the process of creating a brand page.

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A Look at Nonprofit Social Media Use Studies

The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 2: Facebook Who is using Facebook? Among the nonprofit sample groups surveyed, between 73-86% reported using Facebook. Idealware found that among the nonprofits they surveyed who reported not using Facebook, 53% planned […]

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Friends with Good Taste

A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew.  In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without that company’s products, J. Crew recommends products made by third-party retailers that might be of […]

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The Basics: Part 1

In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc.  As soon as I was offered the opportunity to speak at their conference I started thinking about the many different tips and pieces of information I could provide about […]