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A Look at Nonprofit Social Media Use Studies

The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 2: Facebook Who is using Facebook? Among the nonprofit sample groups surveyed, between 73-86% reported using Facebook. Idealware found that among the nonprofits they surveyed who reported not using Facebook, 53% planned […]

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Friends with Good Taste

A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew.  In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without that company’s products, J. Crew recommends products made by third-party retailers that might be of […]