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#QOTW: Marketing is no longer…

The latest quote of the week is from none other than best-selling author, Seth Godin.

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SXSW Report: Build Campaigns that Build Super Fans

Turning casual fans into super fans is the dream for any organization. As marketers know, the best and most powerful form of marketing is “word-of-mouth” from your own constituents. Having super fans creates that authentic, word-of-mouth marketing needed to get through directly to a potential new super fan. Building super fans is possible by moving […]

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Marketing Lessons We Can Learn from Elvis

In honor of Elvis Presley’s birthday on January 8, here are some marketing lessons to take from Elvis’ song catalog and career: “That’s All Right“ The first single Elvis ever released was “That’s All Right,” a sped up, stripped down cover of a blues song. Elvis began playing the song as it’s now known while […]

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Need Hashtag Help for Facebook?

Hashtags, long common on Twitter, have come to Facebook. If you haven’t spent much time on Twitter or any other social network where hashtags are common, you might be wondering exactly what they are and how to begin using them. For starters, here’s an excellent explanation of hashtags from Beth Kanter: What are the most […]

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The F Word

Let’s face it, many of us fail at failing. We talk a good game about the importance of failure as an opportunity for learning and growth yet we are afraid of taking big risks. We become so burned by failure and the possibility of facing another failure that we become almost paralyzed at the thought […]