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Avoiding Shiny New Toy Syndrome

It’s been awhile since I last updated this blog and in that time quite a lot has happened. Among some of the many things that happened since my last update: I settled into my new home, caught up with a good friend I had not seen in a long time, started working on two talks […]

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Notes from the Social Media for Nonprofits Conference

The Social Media for Nonprofits conference recently kicked off its 7-city tour in San Francisco. The conference is designed to connect nonprofit leaders with leading experts in social media to give them the tools and strategies to use social media for their organizations’ fundraising, advocacy and marketing goals. I could probably write several pages on […]

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A Look at Nonprofit Social Media Use Studies

The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 2: Facebook Who is using Facebook? Among the nonprofit sample groups surveyed, between 73-86% reported using Facebook. Idealware found that among the nonprofits they surveyed who reported not using Facebook, 53% planned […]

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The Basics: Part 2

A social media policy is not to be confused with a social media strategy.  The latter refers to the plan that guides an organization’s adoption and use of social media.  The former refers to the rules of what constitutes appropriate behavior in the social sphere and how to handle etiquette breaches by volunteers, staff or […]

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Picking a Social Media Manager

So your organization has decided to embrace social media. Wonderful! Now the question becomes, who will manage social media outreach? The answer is not as obvious as it should be and the wrong choice could really stall your plans before they’ve gotten off the ground. Before are some of the individuals an organization might choose […]