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Avoiding Shiny New Toy Syndrome

It’s been awhile since I last updated this blog and in that time quite a lot has happened. Among some of the many things that happened since my last update: I settled into my new home, caught up with a good friend I had not seen in a long time, started working on two talks […]

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11NTC: Turning Frogs into Kittens

Do Not Go Gentle Into that Good Night: An Honest Review of Online Campaigns took a fun but hard look at online cause marketing, what works and what doesn’t and why. Among the reasons nonprofits fail at creating inspiring campaigns that get their supporters to act are: We forget who we’re talking to: When nonprofits […]

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11NTC: Mobile Invasion

Mobile Invasion: Which Mobile Strategies are Really Working Today examined the state of smart phone usage, how nonprofits have and are utilizing mobile technology, and strategies that nonprofits might consider taking to capitalize on mobile technology. The session presented case studies from the National Park Conservation Association (NPCA) and The Salvation Army to better illustrate […]