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Friends with Good Taste

A recent article in The New York Times highlighted an innovative marketing campaign unveiled by the clothing retailer, J. Crew.  In a departure from the traditional clothing marketing campaign wherein a retailer tries to convince buyers that their lives are incomplete without that company’s products, J. Crew recommends products made by third-party retailers that might be of […]

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Fear Factor

Recently, I had the honor of presenting two workshops on social networking at The Association of Junior Leagues International, Inc. 2010 Fall Leadership Conference in Portland, Oregon. In planning for my presentations I made sure to include a significant amount of time for questions at end of the session. As volunteer run organizations, Junior Leagues are run […]

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Learning to Walk

Before you learned to walk, you had to learn to crawl.  Along the way, you probably fell and tripped over your feet.  Despite your missteps, you got up, brushed yourself off and kept moving. Establishing yourself via social networking requires much the same.  No one takes to it right away and everyone requires time to […]

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The Basics: Part 2

A social media policy is not to be confused with a social media strategy.  The latter refers to the plan that guides an organization’s adoption and use of social media.  The former refers to the rules of what constitutes appropriate behavior in the social sphere and how to handle etiquette breaches by volunteers, staff or […]

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The Basics: Part 1

In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc.  As soon as I was offered the opportunity to speak at their conference I started thinking about the many different tips and pieces of information I could provide about […]