Before we head into August, here is the latest round of social media updates. Funny enough, all of this week’s updates are about Facebook.
- Facebook Leads the Way for Referral Traffic: Facebook generates the most referral traffic of all social networks in the second quarter of 2014 according to a report by Shareaholic. Shareaholic’s latest study looked at the eight most popular social networks: Facebook, Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+, and LinkedIn. The study examined data from over 300k websites with an audience of over 400 million unique visitors.
- US Facebook Users Average 40 Minutes Daily on Social Network: Facebook users in the US spend an average of 40 minutes daily on the social network. 20% of that time was spent visiting Facebook from a mobile device. Those figures were revealed during Facebook founder and CEO, Mark Zuckerburg’s opening remarks on the company’s second-quarter earnings call.
- Facebook Introduces Save for Newsfeed: Facebook users now have the option to save items from their newsfeed. Save is only available for “links, places, movies, TV, and music;” you won’t see it for status updates and photos. Saved items can be retrieved via the left-hand navigation bar on Facebook on the web or the “more” tab on the mobile app.