Before you make the mistake of creating a one-size-fits-all year-end giving plan, consider making a plan that acknowledges the role your super fans can play. Your super fans are the die-hard supporters who not only passionately believe in your shared cause but believe in your organization’s work in serving that cause. Their support is not […]
This week’s quote is from Morgan Evans, former Community Strategist and now Learning and Development Program Manager at Etsy.
Turning casual fans into super fans is the dream for any organization. As marketers know, the best and most powerful form of marketing is “word-of-mouth” from your own constituents. Having super fans creates that authentic, word-of-mouth marketing needed to get through directly to a potential new super fan. Building super fans is possible by moving […]