Now that Google+ has released brand pages, it seems a lot of organizations are looking to dive right in and create their own. The video in this post will guide you through the process of creating a brand page. However, before you create your page consider reading the following blog posts from Beth Kanter and Robert Scoble, both which raise some very important...

The Social Media for Nonprofits Conference (SM4NP) returned to San Francisco after making its first tour across the country to equip nonprofit leaders with the tips and tricks to get the most out of social media for their causes. The conference again brought together experts from leading social media and technology organizations before a packed house for an intense...

“How Social Networking is Changing Advocacy” examined changes brought about in nonprofit advocacy by social networking technology and how nonprofits have capitalized on those changes to strengthen their relationships with supporters and serve their missions. The growth of social networking has allowed advocacy to happen in a more meaningful way than the...

By now it is common knowledge that for our social media efforts to be successful we have to be social. Numerous articles remind us about the importance of engaging our volunteers, donors and advocates. Fewer, however, focus on another aspect of our social media engagement…engaging our staff (whether volunteer or paid) and our board members. What does this mean...

While I was unable to make it to Washington, DC to attend the Restore Sanity and/or Fear Rally with Jon Stewart and Stephen Colbert (Full Disclosure: I have a big nerd-crush on Colbert), I did make a point to read and watch coverage of the rally.  Toward the end of the rally, Stewart gave a wonderful speech about the contrasts of life as portrayed by media pundits,...