If you missed all the #13NTC, NTEN‘s Nonprofit Technology Conference, action in snowy Minneapolis, never fear, here are five social media tips you can use. Learn who your social media audience is to maximize your chances of getting the responses you want from them: Knowing who your audience is on social media is key to understanding how to effectively...

If you’re in the social benefit sector, you’ve undoubtedly heard about or watched Dan Pallotta’s recent Ted Talk. Many folks have applauded the talk, agreeing that if we want charities to be successful we have to value nonprofit work. Yet every time I check my email inbox I find another organization looking for unpaid social media work on Idealist,...

I get a lot of requests to share the social media policy I helped draft for one of the nonprofit organizations I work with. So in the interest of making this easily accessible, below is the text I drafted. Feel free to copy and/or modify any of the Sample Social Media Policy Text – attribution is appreciated. If you have any questions, you can contact me at...

Just when you thought you had a handle on social media, along comes something new – Pinterest. If you’re like me when I first got started on Pinterest, you might be asking yourself how to identify content worth pinning and build a following. The fact is, as I’ve learned, if you have a website and are active on social media – you have content...

Today the Pew Internet and American Life Project released their latest study on Facebook user habits. The study, “Why most Facebook users get more than they give,” identified a segment of users referred to as “power users.” Power users constitute about 20%-30% of total Facebook users and engage in a disproportionately greater amount of...