4 Reasons Why You’re Failing at Building Your Tribe

“Who’s Your Tribe? Passion-Based Marketing Segmentation to Build Stronger Online Relationships,” a 2012 Nonprofit Technology Conference session, examined why nonprofits cannot overlook their passionate supporters. Session speakers Alia McKee and Mark Rovner, Sea Change Strategies, find that nonprofits are bad at building relationships with the people that want to have relationships with them. Nonprofits overlook […]