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The Basics: Part 2

A social media policy is not to be confused with a social media strategy.  The latter refers to the plan that guides an organization’s adoption and use of social media.  The former refers to the rules of what constitutes appropriate behavior in the social sphere and how to handle etiquette breaches by volunteers, staff or […]

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The Basics: Part 1

In September, I will be teaching two workshops on social media for nonprofits at the Fall Leadership Conference of The Association of Junior Leagues International, Inc.  As soon as I was offered the opportunity to speak at their conference I started thinking about the many different tips and pieces of information I could provide about […]

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Why Embrace Social Media?

Social media. It’s hard to escape those two words nowadays. Everywhere you go, someone is talking about social media. Whether it’s about the latest vacation photos your friend posted on their Facebook page, the newest YouTube hit or some celebrity’s nonstop Twitter habits, it is indeed everywhere. As a nonprofit, of course, there is a […]