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11NTC: Turning Frogs into Kittens

Do Not Go Gentle Into that Good Night: An Honest Review of Online Campaigns took a fun but hard look at online cause marketing, what works and what doesn’t and why. Among the reasons nonprofits fail at creating inspiring campaigns that get their supporters to act are: We forget who we’re talking to: When nonprofits […]

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11NTC: Mobile Invasion

Mobile Invasion: Which Mobile Strategies are Really Working Today examined the state of smart phone usage, how nonprofits have and are utilizing mobile technology, and strategies that nonprofits might consider taking to capitalize on mobile technology. The session presented case studies from the National Park Conservation Association (NPCA) and The Salvation Army to better illustrate […]

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SxSWi: Causebuilding Games

With over 100 slides, Causebuilding Games was jam-packed with examples, valuable tips and resources for creating games for good. Panelists Josephine Dorado and Evonne Heyning also managed to incorporate real-life gaming into the session by asking the audience cause-related gaming questions which they could answer on Twitter with prizes for the best answers. Some of […]

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SxSW Interactive & the Nonprofit Technology Conference: A Recap

Attending both this year’s SxSW Interactive (SxSWi) and Nonprofit Technology Conferences (NTC) was physically exhausting and mentally stimulating. Attending SxSWi and NTC gave me the opportunity to be exposed to some of the brightest minds in the nonprofit and technology sectors and absorb an incredible amount of knowledge. As much as I would enjoy sharing […]

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A Look at Nonprofit Social Media Use Studies

The following series will look at the results of several reports released during the 2010 year examining nonprofit use of social media. Part 3: Twitter Who is using Twitter? Between 56-78% of nonprofit organizations surveyed reported using Twitter.  The 2010 year saw significant increase in the number of organizations using Twitter when compared to those […]