Now that I’ve had a chance to travel back home and decompress, I thought I’d take a moment to look back at my week at the SXSW Interactive Conference. There were several topics that kept appearing on the schedule in one form or another and I had the fortune to attend sessions that delved into these topics and gave me some new insights. After much...

Now that Google+ has released brand pages, it seems a lot of organizations are looking to dive right in and create their own. The video in this post will guide you through the process of creating a brand page. However, before you create your page consider reading the following blog posts from Beth Kanter and Robert Scoble, both which raise some very important...

The Social Media for Nonprofits conference recently kicked off its 7-city tour in San Francisco. The conference is designed to connect nonprofit leaders with leading experts in social media to give them the tools and strategies to use social media for their organizations’ fundraising, advocacy and marketing goals. I could probably write several pages on the advice...

Let’s face it, many of us fail at failing. We talk a good game about the importance of failure as an opportunity for learning and growth yet we are afraid of taking big risks. We become so burned by failure and the possibility of facing another failure that we become almost paralyzed at the thought of taking a risk. Positive psychology calls this “learned...

Do Not Go Gentle Into that Good Night: An Honest Review of Online Campaigns took a fun but hard look at online cause marketing, what works and what doesn’t and why. Among the reasons nonprofits fail at creating inspiring campaigns that get their supporters to act are: We forget who we’re talking to: When nonprofits create campaigns they are meant to speak to their...