If it’s true that a picture is worth a thousand words, are the photos on your website saying the right things about your organization? For many the answer isn’t a clear yes. While the photos may speak to a organization’s staff and supporters the message might be muddled to an outsider. If like most nonprofits, your organization is always trying to...

Just when you thought you had a handle on social media, along comes something new – Pinterest. If you’re like me when I first got started on Pinterest, you might be asking yourself how to identify content worth pinning and build a following. The fact is, as I’ve learned, if you have a website and are active on social media – you have content...

A recent Pew Research Center report on Americans’ technology habits finds that 74% of smartphone owners are using location-based services. The report also found that use of geosocial services, like Foursquare, to check-in at locations is now at 18% of smartphone users. Most notably, use of geosocial services more than doubled among the general population from...

“Who’s Your Tribe? Passion-Based Marketing Segmentation to Build Stronger Online Relationships,” a 2012 Nonprofit Technology Conference session, examined why nonprofits cannot overlook their passionate supporters. Session speakers Alia McKee and Mark Rovner, Sea Change Strategies, find that nonprofits are bad at building relationships with the...

The Innogive Foundation‘s Innovative Giving Conference came to San Francisco on April 2. The conference helped nonprofit leaders understand how to use mobile technologies to deepen engagement and support fundraising efforts. The conference featured speakers from organizations such as PayPal, Microsoft, Network for Good, The American Cancer Society and more....