If you missed all the #13NTC, NTEN‘s Nonprofit Technology Conference, action in snowy Minneapolis, never fear, here are five social media tips you can use. Learn who your social media audience is to maximize your chances of getting the responses you want from them: Knowing who your audience is on social media is key to understanding how to effectively...

To mark my third year attending the South by Southwest Interactive Conference, I thought I’d share my top three lessons for nonprofits. Your videos may never go viral but you can make them likely to go viral: Trying to create a viral sensation is like trying to catch lightening in a bottle. Instead create content that matters to your audience that will achieve...

If you’re in the social benefit sector, you’ve undoubtedly heard about or watched Dan Pallotta’s recent Ted Talk. Many folks have applauded the talk, agreeing that if we want charities to be successful we have to value nonprofit work. Yet every time I check my email inbox I find another organization looking for unpaid social media work on Idealist,...

If it’s true that a picture is worth a thousand words, are the photos on your website saying the right things about your organization? For many the answer isn’t a clear yes. While the photos may speak to a organization’s staff and supporters the message might be muddled to an outsider. If like most nonprofits, your organization is always trying to...

I get a lot of requests to share the social media policy I helped draft for one of the nonprofit organizations I work with. So in the interest of making this easily accessible, below is the text I drafted. Feel free to copy and/or modify any of the Sample Social Media Policy Text – attribution is appreciated. If you have any questions, you can contact me at...